Apple fans turned out in force on Sat as the US tech giant’s first brick-and-mortar store in Singapore opened its doors. Ahead of the official opening at 10am, an Apple representative said there were more than 200 people queuing around Knightsbridge Mall along Orchard Road, with some in line as early as 5pm on Fri. First in line was Mr Peter Xiang, who had been in line for more than 10 hours. The 25-year-old Chinese national, who has been to several Apple Stores in China, decided to fly to Singapore on May 23 for the opening. Mr Wang said the tech giant’s retail outlets stand out for their great customer service and well-planned in-store designs. “I’ve been to several Apple stores in the US and in Hong Kong, but this is certainly prettier because this is in Singapore. They have really good customer service too so I’m excited about finally having an Apple Store here.” One unique design at the Singapore Apple Store that caught much attention was the two curved stone staircases, which drew inspiration from Apple’s new campus in Cupertino. Industry experts expect the Apple Orchard Road, which opened after many reported delays, to be a boost for Singapore’s prime shopping belt and neighbouring stores.... Continue Reading
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