Pure Group is set to open its eighth facility in Singapore, taking over an existing gym at Suntec City. The new Suntec outlet is likely to focus on circuit training, high intensity workouts and personal training, said Vikram Natarajan, Pure Group’s country director for Singapore. It is slated to open towards the end of this year, or early 2020, and will span 30,000 sqft, he confirmed. Having already invested S$30 million in Singapore over the past three years, the latest investment comes as Pure Group looks to further raise its stature on the island, with additional gym outlets expected to follow in the coming months and years. All the existing Pure Group outlets boast different facilities and features, ranging from kickboxing rings and yoga studios to meditation rooms and snack bars. With all its outlets located in and around CBD, Pure Group is targeting a very specific type of customer – corporate workers whose offices are located around the area. However, he stopped short of ruling out an expansion into the heartlands in the future.... Continue Reading