Singapore’s Changi Intl Airport has the world’s second most valuable airport brand value of US$754 million and also the world’s strongest airport brand, according to a report by consultancy Brand Finance. In terms of brand value, Changi was outranked by London’s Heathrow Airport, which the report deems to have a brand value of US$919 million. Korea’s Incheon Intl Airport came in third, with a brand value of US$737 million. In terms of airport brand strength, however, Changi clinched the top spot with a Brand Strength Index (BSI) score of 86.9 out of 100. Brand Finance said in its report: “Changi Airport is renowned for its world-class duty-free shops and transfer services as well as ease of access for passengers.” The report noted that Changi welcomes more than 65 million travellers annually and that it has recently built Changi Jewel, an “architectural masterpiece”. Hong Kong Intl Airport and Incheon Airport ranked second and third globally in terms of brand strength, with BSI scores of 86.26 and 85.85, respectively.... Continue Reading